Тitle, name and surname: Marijana Seočanac, PhD
Role: Assistant Professor
Research field: Business management
Office number: 26
Е-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Time of consultations: Monday: 12-14h
Curriculum vitae: CV-српски; CV-english
Biography
Date and place of birth
April 24, 1994 Kraljevo
Undergraduate studies
University of Kragujevac , Faculty of Hotel Management and Tourism in Vrnjačka Banja, graduated 2017.
PhD studies
University of Kragujevac , Faculty of Hotel Management and Tourism in Vrnjačka Banja, PhD in 2023.
Professional experience
Spa Travel & Service Travel Agency , Vrnjačka Banja, 2017-2019
University of Kragujevac , Faculty of Hotel Management and Tourism in Vrnjačka Banja, 2019-
Teaching
- Business ethics and communication
- Human resources management
Research interests
- Tourism and Hospitality
References
- Seočanac, M. (2025). Smart HRM 4.0: The digital transformation of human resource management in tourism. The European Journal of Applied Economics, 22(1), 18–31.
download link - Seočanac, M., & Veljović, I. (2025). Stress in paradise: Empirical evidence on emotional exhaustion of holiday representatives. Marketing, 56(2), 133–134.
download link - Seočanac, M., Veljović, S., Kostić, M., & Hroboňová, K. (2025). From “Experiencers” to “Souvenir buyers”: Segmenting Serbian tourists based on motivations for purchasing local liqueurs while travelling. Hotel and Tourism Management, 13(1), 41–57.
download link - Seočanac, M. (2024). PLS-SEM: A hidden gem in tourism research methodology. Hotel and Tourism Management, 12(1), 115–131.
download link - Seočanac, M., Đorđević, N., & Pantović, D. (2024). Cultural tourism in rural areas: Mapping research trends through bibliometric and content analysis. Economics of Agriculture, 71(1), 205–224.
download link - Seočanac, M., & Dimitrovski, D. (2022). Factors influencing tourists’ nightlife experience in Belgrade. Consumer Behavior in Tourism and Hospitality, 17(4), 436–452.
download link - Seočanac, M. (2022). Understanding the youth tourists’ motivation to attend rural gastronomic festivals in the Republic of Serbia. Economics of Agriculture, 69(2), 455–467.
- download link
- Kraguljac, V., Seočanac, M., Senić, V., & Dimitrovski, D. (2022). Online booking accommodation in rural tourism: An UTAUT perspective. Economics of Agriculture, 69(4), 1061–1078.
download link - Seočanac, M. (2022). Transformative experiences in nature-based tourism as a chance for improving sustainability of tourism destination. Economics of Sustainable Development, 6(1), 1–10.
download link - Dimitrovski, D., Seočanac, M., & Luković, M. (2021). Business events at a spa destination: an insight into senior participant motivation. International Journal of Tourism Cities, 7(1), 13–31.
download link
Project involvement
- "ReFocuS Flow", financier: European Commission (Horizon Europe project, Marie Skłodowska-Curie Actions – MSCA), year: 2024-2025.
- "Traditional alcoholic beverages as a driver of tourism development in rural regions: Authentic gastrotourism offer characterized by chemical and sensory methods", financier: Serbian Ministry of Education, Science and Technological Development (Bilateral Cooperation Program), year: 2024-2025.
- "Possibilities for the development of tourism ’Craft Brew Routes’ in the Republic of Serbia", financier: Center for Scientific Research Work of the Serbian Academy of Sciences and Arts and the University of Kragujevac, year: 2023-2024.
- "Impact of the pandemic caused by the COVID 19 virus on increasing income in rural tourism", financier: Ministry of Agriculture, Forestry and Water Management of the Republic of Serbia, year: 2022-2023.
- "Vrnjačka villas as guardians of cultural heritage", financier: Center for Scientific Research Work of the Serbian Academy of Sciences and Arts and the University of Kragujevac, year: 2021-2022.
- "Analysis of tourism potentials of protected natural assets on the territory of the City of Novi Sad", financier: City of Novi Sad, year: 2020-2021.
- “Improving competitiveness of public and private sector by networking competences in the process of European integrations of Serbia”, No. 179066, funded by the Ministry of Education, Science and Technological Development of the Republic of Serbia, year: 2019-2021.
Organization membership
- Serbian Marketing Association (SeMA)